The Effect of Brand Personality and Brand Equity on Cosmeceutical market－Using Country-of-origin effect as a moderator.
碩士 === 國立臺北商業技術學院 === 國際商務系碩士班 === 101 === Now cosmeceuticals become the most popular cosmetics because the global population advanced aging tendency, the whole cosmeceuticals market growing rapidly. Internal indicators for the brands is brand personality, one of the external clues is the country of...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/88e6sb |