A STUDY ON PARTICIPATION MOTIVATION, SATISFICATION AND LOYALTY OF BADMINTON SPORT CONSUMER IN TAICHUNG CITY

碩士 === 國立臺灣體育運動大學 === 運動管理學系碩士班 === 101 ===   The purpose of this study was to discuss the influence and relationship among participating motivation, satisfaction, and the loyalty of badminton sport consumers in Taichung city. Applying the questionnaire survey method, the subjects were sampled of ba...

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Bibliographic Details
Main Authors: Tsao Tsai-Chun, 曹采君
Other Authors: Lin Wen-Long
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/03070353753145243479