Event Resource Investments affect on the Participants Loyalty from the Viewpoint of the Resource Investments Perception
碩士 === 國立臺灣體育運動大學 === 運動管理學系碩士班 === 101 === The study based on the psychology perspective to explore how organization investments effect personal resource investments, and further obtain the loyalty. The purpose of this study was using the Resource Investments Model proposed by Okayasu、Nogawa and...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/61144569822881093401 |