Studies on pricing policies under brand strategy and channel structure
博士 === 國立清華大學 === 工業工程與工程管理學系 === 101 === Engaging an Internet channel and developing a store brand (SB) are important strategies for manufacturers and retailers to penetrate the market. Numerous researches have focused on the effects of Internet channels and SB products on supply chains, while few...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16978218479098675903 |