The influences of social network structure in online community

博士 === 國立清華大學 === 科技管理研究所 === 101 === This study focuses on investigating the structure of online product review communities and its impacts on consumer behavior. The study is divided into three topics. Study 1 investigates product discussion network structure and its impacts on attracting the atten...

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Bibliographic Details
Main Authors: Chiang, Cheng-hsin, 江成欣
Other Authors: Wang, Jyun-cheng
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/04778775042755196887