The Taiwan Lantern Festival 2013 as Event Marketing for Traditional Festivals – A Case Study
碩士 === 國立清華大學 === 高階經營管理碩士在職專班 === 101 === Abstract Festivals origin from culture, within which inherited concepts and life values are embedded. The differences of one festival from another usually form shared meanings for certain community contributing to its cultural and social identities. It is...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/jbxebn |