The Relationship between the ElementarySchool Principals’ Internal MarketingImplementation and Teachers’Customer-Oriented Behavior to Students’Parents: The Moderating Perspective

博士 === 國立臺南大學 === 教育經營與管理研究所博士班 === 101 === In elementary school, the formal class teachers are the front-line service employees to face the students’ parents. The satisfaction of students’ parents towards school will be enhanced, if teachers could present the customer-oriented behavior to student’s...

Full description

Bibliographic Details
Main Authors: Jing-yun Chang, 張靜雲
Other Authors: Shueh-Chin Ting
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/89058894940950085219