A Study on the Strategic Marketing Literacy of University Presidents

碩士 === 國立臺南大學 === 教育經營與管理研究所碩士班 === 101 === Under the trend of low birth rate and prevalence of higher education, colleges and universities are facing the difficulty of student enrolment. Therefore, strategic marketing becomes important in managing a university. In addition, the university president...

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Bibliographic Details
Main Authors: Chin-wen Liao, 廖卿玟
Other Authors: Shueh-chin Ting
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/02853308539073736522