A Study on the Strategic Marketing Literacy of University Presidents
碩士 === 國立臺南大學 === 教育經營與管理研究所碩士班 === 101 === Under the trend of low birth rate and prevalence of higher education, colleges and universities are facing the difficulty of student enrolment. Therefore, strategic marketing becomes important in managing a university. In addition, the university president...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02853308539073736522 |