民俗節慶活動行銷公關策略研究—以《Hello!愛情城市台南七夕嘉年華》為例
碩士 === 國立臺灣師範大學 === 大眾傳播研究所 === 101 === In Tainan there is a traditional coming of age ceremony for 16 year-old children on July 7 on the lunar calendar. Since 2000 Tainan government has taken place folk activities every summer to celebrate this ceremony. After Tainan City merged with Tainan Count...
Main Author: | 黃歆琦 |
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Other Authors: | 胡光夏 |
Format: | Others |
Language: | zh-TW |
Published: |
2013
|
Online Access: | http://ndltd.ncl.edu.tw/handle/03683413322954610138 |
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