A Study of the Relationship between Market Segmentation and Product Attributes from the Consumer Preference on the furnitures

碩士 === 國立臺灣師範大學 === 工業教育學系 === 101 === The purpose of this research is to understand the distribution of each consumer group in domestic furniture market at the present time by finding out the consumer preference on furniture and how the images of these products affect consumer recognition. This res...

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Bibliographic Details
Main Author: 林晏如
Other Authors: 周明
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/54049104063837931055