A Study on the Marketing Strategy of the Cultural Creative Products–The Jiangs Figurines
碩士 === 國立臺灣師範大學 === 美術學系在職進修碩士班 === 101 === Abstract This study is to probe into the application of the character marketing on the marketing strategies of The Jiangs’Figurines and also to find out its selling tactics which are entrusted sold by Taoyuan County Government Tourism Promotion Bureau and...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31241393196063652771 |