Peer Identification, Online Brand Community Identification and Brand Loyalty: Brand-Community Identity Fusion as a Moderator
碩士 === 國立臺灣師範大學 === 管理研究所 === 101 === Building an online brand community is an important mission for business and companies who want to obtain the marketing benefit, but few of them succeed. This research examines the relationship between the identification (member-to-community and member-to-member)...
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| Format: | Others |
| Language: | en_US |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94415005743886175889 |