A Study of The Correlation between Tennis Participants’ Involvements and Their Loyalty to Tennis Rackets’ Brands in Xiamen City
碩士 === 國立臺灣師範大學 === 體育學系 === 101 === This study aimed to explore the correlation between tennis participants’ involvements and their loyalty to tennis rackets’ brands in Xiamen City. The study subjects were tennis participants in Xiamen City, methodology of surveys was carried out by questionnaire....
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/82975264942285172370 |