A Study on Tourist's Destination image, Satisfaction and Behavioral intentions: A Case Study of Matsu Islands, Taiwan

碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 101 === Destination image is commonly accepted as an important aspect in successful tourism management and destination marketing. The information about a specific destination is an important means of promotion for the tourism industry and influences destination i...

Full description

Bibliographic Details
Main Authors: Zheng-Wei Wang, 王正瑋
Other Authors: Wen-Tseng Chu
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/zj4xm6