A Study of the Relationship among Corporate Social Responsibility, Team Identification and Purchase Intention- A Case Study of a Professioal Baseball Team in Taiwan
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 101 === Professional sport teams are demanded to behave socially owing to the increasing awareness of socially issues among consumers, yet relatively little research attention so far has been given specifically to fans’ perceptions and reaction to corporate socia...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/21713465194893324098 |