A Study on Brand Awareness, Sponsor-event Fit and Sponsor Effect of Corporate Sponsorship in The CPBL
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 101 === This study was to reveal the relations among the brand awareness, sponsor-event fit and sponsor effect of corporate sponsorship in the CPBL. According to the data colleted from the internet questionnaire. Descriptive statistics, one-way ANOVA and multiple...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98188176760876611681 |