A Study on Key Success Factors of Club Med Brand Marketing Strategy in Taiwan
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 101 === The study was to understand the history and development of Club Med in Taiwan, surveying the brand marketing strategy of the branch of Club Med in Taiwan, explore the key success factor of brand marketing strategy of Club Med. Based on the results of semi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01430506311457485927 |