A Study of Golf Consumer Involvement, Word of Mouth and Brand Image of Golf Course
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 101 === This study regard golf course as a brand and uses the questionnaire survey procedure to collect the data. The purpose of this study is to know the consumers’ characteristics and demographics; to analyze the differences of different comsumer characteristic...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79391970023733923916 |