The Effect of Convenience, Trust, Commitment on Customers' Cross-buying intentions - An Example of Telecommunications Service Company

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 101 === Abstract Customers’ cross-buying intention will affect the company’s revenue and market share in coming future. There are few researches about the customers’ cross-buying intentions of Telecommunications Services Company. In Taiwan, the past researches about...

Full description

Bibliographic Details
Main Authors: En-Li Chen, 陳恩麗
Other Authors: Shih-Ping Jeng
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/49128862813077672855