Application of Window Effect on Consumer Behavior for Korean Drama in Taiwan

碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 101 === The level of globalization had not only limited to the political and economic, Korea Creative Content Agency(KOCCA)uses one source multi-use (OSMU) to create window effect, that is, using single material to bring up varieties of merchandise and make the pop...

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Bibliographic Details
Main Authors: Wei-Ling Liu, 劉韋伶
Other Authors: Chih-Kai Chen
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/47009161800367859333