Application of Window Effect on Consumer Behavior for Korean Drama in Taiwan
碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 101 === The level of globalization had not only limited to the political and economic, Korea Creative Content Agency(KOCCA)uses one source multi-use (OSMU) to create window effect, that is, using single material to bring up varieties of merchandise and make the pop...
Main Authors: | Wei-Ling Liu, 劉韋伶 |
---|---|
Other Authors: | Chih-Kai Chen |
Format: | Others |
Language: | zh-TW |
Published: |
2013
|
Online Access: | http://ndltd.ncl.edu.tw/handle/47009161800367859333 |
Similar Items
-
The viewing Experience of Korean Drama of young Male Audience in Taiwan
by: Chen tz-ling, et al.
Published: (2008) -
A Study of Korean Cosmetics Globalization - Case of PPL in Korean Drama in Taiwan Consumer Market
by: 林方諭
Published: (2016) -
The Research of Korean Drama Viewing Behavior
by: Liu Li Hua, et al.
Published: (2015) -
Exploring the male audiences’ motivation and viewing patterns of consuming Korean drama in Taiwan
by: Lin, Yu-Ting, et al.
Published: (2019) -
A Survey on Korean National Image Building from Korean Dramas: From the Perspectives of Korean Drama Fans in Taiwan
by: LI, CHIA-CHI, et al.
Published: (2017)