Research into how Integrated Marketing Affects Relationship Quality and Customer Loyalty –A Case Study of Taiwan Biotechnology and Pharmaceuticals Industry Channel Management in Independent Drugstores.
碩士 === 國立臺北大學 === 企業管理學系 === 101 === To establish a good relationship quality through relationship marketing combined with independent pharmacies pharmacists, and thus enhance customer loyalty, will be able to enhance the biotech pathway operates the competitiveness of the pharmaceutical industry in...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45955673683714997086 |