以計畫行為理論探討影響消費者購買非營利組織產品決定因素
碩士 === 國立臺北大學 === 企業管理學系 === 101 === Competitive environment and shortage of resources are just few of the many common challenges facing non-profit organizations today. Therefore it becomes extremely important for non-profit organizations to transform themselves into market-oriented non-profit organ...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28495208633296082175 |