The Relationship between Web Aesthetics Cognition and E-loyalty: The Moderating Effect of Users' Motivation

碩士 === 國立臺北大學 === 企業管理學系 === 101 === With the progress and innovation of technology, the uses of computers and Internet become much easier and gain its popularity. The variety of social interaction and business behavior gradually move from real lives to the visual Internet world. Since the character...

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Bibliographic Details
Main Authors: Chin-Ting Huang, 黃敬婷
Other Authors: Chung-Chu Liu
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/17815552582188216713