Sport Involvement and Sport Consumption Behaviors: The Mediating Roles of Psychological Commitment
碩士 === 國立臺北大學 === 企業管理學系 === 101 === In recent years, more and more Taiwanese people are getting used to exercising. With the rising social atmosphere, many enterprises tend to connect its product with exercises, so that sports and leisure industry is gradually taken seriously. In 1989, as a pioneer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69512325098567369022 |