The Research of Franchise Business Performance：Perspective of Relationship Management
碩士 === 國立臺北大學 === 企業管理學系 === 101 === There are many advantages of franchising management, such as bulk purchasing、collective promotion and learning effect. In the view of franchisees, joining the franchising system can be benefited from operating cost reduction and effective control of risk. The m...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89201582063821217624 |