Whether Product Promotions Remain Effective: The Impact of Pricing Tactic Persuasion Knowledge and Frequency of Exposure
碩士 === 國立臺北大學 === 企業管理學系 === 101 === Previous research has shown that consumers prefer a bonus pack to a price discount for virtue foods, whereas they prefer a price discount to a bonus pack for vice foods. Acting as a guilt-mitigating mechanism, a price discount justifies consumers’ purchasing beha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98125897619302518462 |