The Impacts of Halo Effect Model and Summary Construct Model on Consumers’ Purchasing Intention - Ethnocentrism and Animosity as Moderators
博士 === 國立臺北大學 === 企業管理學系 === 101 === Previous studies rarely analyzed the competition effect between domestic and foreign products at the same time. There was also a lack of research concerning both cognitive and affective factors simultaneously in consumers’ purchasing intention. Therefore, the stu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36538820717477576070 |