The impacts of software attributions, flow experience, consumer impulsiveness on In-App purchase: An impulse buying perspective
碩士 === 國立臺北大學 === 資訊管理研究所 === 101 === With the gaining popularity of smartphones in the global markets, more and more people are concerned about the development trends of mobile app. According to Gartner and His iSuppli (2012) pointed out that the main of app profit model has been gradually transfor...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98850222445760332151 |