A Study on the Marketing of Local Festival:The Case of Hualien International Stone Sculpture Festival
碩士 === 國立臺北大學 === 公共行政暨政策學系 === 101 === Local festivals have the impact on elevating the reputation of local areas, strengthening the awareness of the local culture, and are able to promote the local industry. Recent years, the central government, local authorities, and the private organizations hav...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42655284741263872577 |