An Exploration of Branding Purchasing Factor for the Infant Formula

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 101 === This study is based on qualitative research for exploration of branding purchasing factor for the infant formula less than one year of age. With collecting relevant literature and then refer to general practice use the purchase of consumer behavior project....

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Bibliographic Details
Main Authors: Chang, Hsiao-Ying, 張曉媖
Other Authors: Chiu, Kuang-Hui
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/48345160738977664189