A STUDY OF THE RELATIONSHIPS AMONG TOURIST EXPERIENTAL MARKETING, EXPERIENTIAL VALUE AND BRAND IMAGE─ USING TOURISM FACTORIES AS EXAMPLES
碩士 === 國立臺中科技大學 === 企業管理系事業經營碩士班 === 101 === The tourism factories of Taiwan have a unique, historical and cultural background. This thesis focuses on the relationships among tourist experiental marketing, experiential value and brand image by using tourism factories as examples. In this research, 5...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/949z57 |