Appling the Elaboration Likelihood Model for Consumer Innovativeness and New Product Adoption
碩士 === 國立臺中科技大學 === 企業管理系事業經營碩士班 === 101 === Due to the advent of the first generation iPhone, smart phones have become the modern products for the customers. The main differences between Traditional mobile and smartphone is that via APP program downloading, the smartphone is not only just a communi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g6uws2 |