The Effects of Service Quality on Customer Satisfaction and Brand Attitude─Using Tourism Factory as an Example

碩士 === 國立臺中科技大學 === 企業管理系事業經營碩士班 === 101 === The development of global economy and the increase of gross national income afford Taiwanese people more opportunities to seek leisure in tourism. With the advent of knowledge economy era, individual’s attitude toward tourism focuses more on history, cult...

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Bibliographic Details
Main Authors: Ya-Chi Tsai, 蔡雅琪
Other Authors: 周素娥
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/3rxayh