The Effects of Consumer Motivations and Leisure Constraints on Consumer Behavior in Pub

碩士 === 國立臺中科技大學 === 企業管理系事業經營碩士班 === 101 === The purpose of this study was to examine the relationships between consumers’ motivation and leisure constraints affecting pubs consumer behavior, the main purposes of the study are as follows: To understand the consumers’ motivation whether affects consu...

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Bibliographic Details
Main Authors: Yi-Hsuan Huang, 黃壹瑄
Other Authors: 黃月春
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/4g9384