Applying artificial neural network to the impact of price promotion mix on consumer purchase intention: A case of clothing online shopping sites
碩士 === 國立臺中科技大學 === 流通管理系碩士班 === 101 === Internet popularity has prompted the rise of online shopping, whose easy, fast and free from time and place way of shopping reduces a lot consumers’ time and cost on product information gathering. Nowadays, consumers are increasingly price sensitive, which ca...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/9xx3yt |