Cross Category Extension Pathways for Luxury Brands
碩士 === 國立臺灣大學 === 企業管理碩士專班 === 101 === An ongoing problem faced by luxury companies is the dilemma to create new items to invigorate the brand, yet stay true to its core identity. Brand extensions become a popular option, where new products are launched adjacent to existing and successful offerings....
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| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25633092376596621527 |