The Development of Taiwan’s Whisky Industry— The Divergent Paths of King Car Co. and TTL

碩士 === 國立臺灣大學 === 建築與城鄉研究所 === 101 === This paper focuses on the development of Taiwan’s whisky industry, and more specifically, the entry processes of King Car Co. (King Car) and Taiwan Tobacco & Liquor Co. (TTL) into this industry. In order to analyze the business environment of whisky ind...

Full description

Bibliographic Details
Main Authors: Yin-Wei Huang, 黃胤為
Other Authors: 陳良治
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/38971730621038564972