The context effect of dual primes: influence of positive wide prime and positive narrow prime on product judgment

碩士 === 國立臺灣大學 === 商學研究所 === 101 === The present study examined the effect of dual primes as well as the effect of certainty about target range and prime range on product judgment based on Dimensional Range Overlap Model (Chien, Wegener, Hsiao, and Petty 2010), and Reciprocity Hypothesis (Hsiao 2002...

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Bibliographic Details
Main Authors: I-Han Liu, 劉苡含
Other Authors: Yi Wen Chien
Format: Others
Published: 2012
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