Exploring Brand Portfolio Developing Process by Strategic Entrepreneurship Theory － An example of Gloria Hotel Group
碩士 === 國立臺灣大學 === 國際企業學研究所 === 101 === Nowadays, with the advance of globalization, new technology, and information transparency, business environments have become much more competitive. In order to respond with the uncertainty, lots of enterprises opt for constructing their...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02947604284527661196 |