Integrated Marketing Communication at different Levels of Strategy— A Case Study of Philips Domestic Appliances
碩士 === 國立臺灣大學 === 國際企業學研究所 === 101 === A great majority of studies and marketing textbooks have discussed about Integrated Marketing Communication (IMC) at the function level. However, the competitions between firms become much stronger within the rapid change of marketing environment and it become...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44466168797652135042 |