Effects of Hospital Brand Equity on Perceived Value and Revisit Intention
碩士 === 國立臺灣大學 === 健康政策與管理研究所 === 101 === Background：The concept of customer-based brand equity (CBBE) has been discussing for a long time in marketing literature. However, there are few empirical studies that attempt to examine the notion of it,especially in medical service. Owing to NHI in Taiwan,t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47575413430184418647 |