Comparative Analysis of Experience-oriented Customer Needs and Manufacturer Supplies Based on the Kano Model
博士 === 國立臺灣科技大學 === 企業管理系 === 101 === The research adopted experiential marketing factor mode as a substitute for product quality in Kano’s 2-dimensional quality model. The research findings indicate that multi-media entertainment manufacturers need to focus on a number of orientations in thei...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p523zy |