Generating Energy Conservation Support：The Interaction between Different Levels of Altruism and Self-Benefit/Other Benefit Appeals
碩士 === 國立臺灣科技大學 === 企業管理系 === 101 === In spite of the increasing need, pro-environmental marketers have not yet completely drawn the outline of effective marketing appeals to promote pro-environmental issues. In the first study, there is a significant difference for energy conservation behavior betw...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uy3vbb |