信用卡行銷策略關鍵成功因素之研究-以個案銀行為例
碩士 === 國立臺灣科技大學 === 財務金融研究所 === 101 === Competitive credit card market, not only the function of the credit card itself more and more diverse, the card issuer for the development of new customers and maintain existing customers cardholder rate and credit card transactions, no not to do a variety of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82908962569365557636 |