The Decision Making of Agency or Branding
碩士 === 國立臺灣科技大學 === 管理研究所 === 101 === A decision on whether to act as agent or create &; start your own brand; the story of this case story took place at Excelsior Medical Co., Ltd. in 2010, a company founded twenty years ago and started as trade agency. Tom, the highest ranking executive of hom...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45397283579126382187 |