Developing OBM and ODM Simultaneous Business Model
碩士 === 國立臺灣科技大學 === 管理研究所 === 101 === As a result of low margins, many OEMs (original equipment manufacturers) tend to develop their own brands strategies in order to increase their competitiveness. In this thesis, the case company, PTC, is an own-brand company in Taiwan for years. In 2009, the comp...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27201763479017667992 |