A case study of international strategy on E.SUN Bank in Southeast Asian (ASEAN) Markets
碩士 === 國立臺灣科技大學 === 管理學院MBA === 101 === The purpose of this study is to analyze the overseas expansion development of E.SUN Bank, a quite young and medium-sized Taiwanese bank which is positioned at high quality service though the regionalization in Southeast Asian (ASEAN) region. Overbanking situat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17237932093503913736 |