Behavioral Finance: Decisions while Gaining and Losing in Different Possibilities
碩士 === 國立臺灣科技大學 === 管理學院MBA === 101 === In light of the experiments supporting “Prospect Theory” of Kahneman and Tverskey in 1979 and 1984 respectively, this study intends to figure out the preference while people gain or lose in different possibilities. Through the positive and negative questions,...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58160330290695323218 |